OVERVIEW:
For years the association community has been treated to passionate claims about how the world has been changing, resulting in a new normal or paradigm shifts and how our organizations will become extinct if we don’t change our “membership model,” or “give it all away.” Do these dooms-day claims have merit? Not according to how the community of associations were actually led and managed over the last two decades! According to the data, the association model is still strong and vibrant and not facing extinction.
Download the entire report as a PDF document:
NewNormal-Not-So-Much-print.pdf.