by: Bill Tancer
Reviewed by: Michael LoBue
Tancer exposes one of the important new tools for understanding what’s important to people – online search data!
While Tancer, and his colleagues, have access to data sets of search traffic that are not available to mere mortals, he was very candid in his descriptions of how he goes about answering questions about trends and consumer preferences. In his final couple of chapters he also reveals some characteristics about how products and services move from alpha/beta stages to fully embraced market phenomenons.
This book is very readable and drove me to rediscover Google analytical tools to run some search-data analysis of interest to me. This is an important read for anyone really interested in creating a “data-driven” organization.