Following the successful launch of one of our clients (IIIP) on Movable Type (MT), we continue our learning on this robust social media platform by upgrading our own site to MT.
As with the IIIP site, we needed to reevaluate our content for the expanded capabilities of this context-based social media environment. The basic question driving the content was: “What content is purely informational in nature vs. that which is opinion in nature?” The distinguishing feature seemed to be whether or not the content was suitable for reader comment. We are also developing our own association management system within MT to manage client sites as clients choose to move to this platform. The advantages are a true win-win for our clients and for the firm.