In-house Association Management Services — Bad Idea!

The following is a comment to the article entitled “In-House Association Management Services Checklist” published in the Component Relations section of the ASAE. If you’re an ASAE member you can read the entire article here.

This is an excellent article, for as far as it goes. At first I was taken back and as an AMC owner thinking: ‘this market is competitive enough without a whole new class of competitors….’ But as I thought about the risks not identified in the article, I quickly realized three things.

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Five-Member Board not the panacea promised by Coerver & Byers

Benefits of a Five-Member Board” in the March issue ofAssociations Now (AN) should be read with a high degree of skepticism. I’ve reread the article several times over the past week and I don’t know who deserves more criticism: the authors for promoting a “one-trick pony” as a panacea for the industry-wide malaise that seems to have hit EVERY association (one of their many unsubstantiated claims); or AN’s editorial staff for choosing such a weak treatment of an otherwise important topic for this month’s feature article.

To be fair, this article has some merit, but on balance it contains more erroneous messages than useful knowledge.

My concern is for those relatively new to the profession of association management. I am confident that anyone with some years of association management and governance experience, especially with multiple organizations, would see the same shortcomings I saw in this article.

Here are a few assertions made by the authors I can agree with:

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ASAE’s AMC Accreditation Program Discontinued

On May 21, 2007 the leadership of the ASAE and AMCI announced joint support for a single accreditation program based on the more rigorous AMCI program. The ASAE announced at that time that their program would end in 2010. More…

Despite the fact that ASAE’s AMC Accreditation program ended on 12/31/10, some AMCs continue to prominently display the logo and promote that having attained it somehow makes them special.

If an organization values accreditation, which they should, then organizational leaders should know that any AMC still displaying the following logos has not been paying attention to important deadlines and may be taking their own accreditation for granted.

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What’s in store for associations in 2011?

This is a broad question for what may be an even broader audience given the wide breadth covered by associations in our economy. Still, I think one issue looms large for any association — society or trade — in the coming year, especially considering the economy facing all association sectors. That dominant issue is the value proposition for members.

I can’t think of a study that examines how associations respond to economic shifts. There are plenty of anecdotal reports, but nothing rigorous. Yet, what association veterans have observed over the years is that association tend to lag markets by 12 to 18 months. On the face of it this makes sense. Association memberships are typically paid a year in advance. Therefore, it’s typical for members who view belonging to an association as a non-critical cost to let an existing membership stand and not renew if a downturn in their market or profession persists when the next renewal period arrives. An organization’s activities may slow down within a bad year, but the membership picture may not change until renewals are due.

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“How much risk is right?” — Where’s a framework for assessing risk?

The feature article in the January 2011 issue of Associations Now, ASAE’s monthly magazine, is entitled: “How much risk is right?”. It contained a few useful points, but overall it was disappointing. It would have been more useful if the author had recommended a general framework to making decisions involving risk.

What I liked about it includes learning about author and consultant David Ropeik and his book “How Risky Is It, Really?” and referencing Paul Wehking’s observation that ‘continuing the status quo might actually bring more risk to an organization than making a change, which may or may not involve doing something new.’   That was the only value for anyone with any direct management experience.

No, I’m not looking for academic coursework on the subject from Associations Now, but it would be helpful to lift their aim a bit higher and make their articles more than thinly veiled ‘infomercials by vendor members’. Suggesting even one framework for working through strategic decisions involving risk would have been nice. For example…

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L&M website on social media platform

Following the successful launch of one of our clients (IIIP) on Movable Type (MT), we continue our learning on this robust social media platform by upgrading our own site to MT.

As with the IIIP site, we needed to reevaluate our content for the expanded capabilities of this context-based social media environment. The basic question driving the content was: “What content is purely informational in nature vs. that which is opinion in nature?” The distinguishing feature seemed to be whether or not the content was suitable for reader comment. We are also developing our own association management system within MT to manage client sites as clients choose to move to this platform. The advantages are a true win-win for our clients and for the firm.

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Michael Majdalany re-certified as association executive

The American Society of Association Executives recently renewed Michael Majdalany’s CAE, certified association executive credential, this highest professional credential in the association industry.

The credential is National Commission for Certifying Agencies accredited.

Less than 5 percent of all association professionals have achieved this credential.

To earn it, candidates must first submit an application satisfying professional experience and education requirements. Successful applicants must next pass an examination on all aspects of association management. The certification must be renewed every three years through additional studies and leadership activities.

All L&M Executive Director Staff are CAE Credentialed
It has been L&M’s firm policy that any staff member serving in the capacity of a client’s chief staff officer (e.g., executive director) will either obtain the CAE credential, or be on the path to earning the credential when they are eligible. Very few AMCs have such a requirement; less than five that we know of. While there are many pluses to such a policy, there is one overriding reason — the role of executive director is so important to the overall success of an association that it should be filled by someone committed to this line of work. Earning the highest professional credential in the field is the best way someone can demonstrate that commitment to the profession.

All L&M senior staff serving clients in a chief staff capacity in the U.S. have earned their CAE credential. It is not relevant outside of the U.S. at this time.

ASAE’s CAE Program Granted NCCA Accreditation


ASAE and the CAE Commission announced last year that the Certified Association Executive (CAE) program has been granted accreditation by the National Commission for Certifying Agencies (NCAA). The announcement of accreditation coincided with the 50th anniversary of the CAE program.

NCCA accreditation provides independent validation that the CAE program meets or exceeds twenty-one standards concerning various aspects of the certification program including its purpose, structure, governance, psychometric foundation, policies and procedures. Accreditation validates the integrity of the program, and is a mark of quality. Earning accreditation is a public demonstration of ASAE and the CAE Commission’s commitment to the CAE credential as a true professional certification.

1099 Provision Voted Down in Senate…

On February 2nd the U.S. Senate voted to repeal the provision of last year’s health care legislation, that if it passes is expected to cause heavy tax information reporting requirements on small businesses AND nonprofit organizations.

The Senate approved an amendment (to an unrelated bill) that would repeal the 1099 requirement. The underlying bill with the amendment intact still has to pass the House of Representatives and be signed by the President to become law.

There appears to be bipartisan support for repeal. The President signaled his support for repeal in his State of the Union address last month. A GOP dominated house should make passage a certainty but if any problems develop with the underlying bill an alternative vehicle will be needed to effect repeal.

L&M wishes to thank Jay Hauck, Esq. of Hauck and Associates, an AMC in Washington, DC for monitoring this important repeal legislation.

Messaging Anti-Abuse Working Group (MAAWG)

MAAWG’s next member meeting will be February 21 – 24 in Orlando, FL. Keynote speakers for this meeting will include Rob McKenna, incoming president of the National Association of Attorneys General (NAAG), and David Vladeck, head of the U.S. consumer protection bureau. The focus on the February meeting is the protection of consumers in an evolving cyber future. Click here for more information about MAAWG and the upcoming meeting.