I recently attended the annual meeting of the AMC Institute in Long Beach, CA. For a west coast venue, there was good turn out and Long Beach Convention and Visitors’ Bureau rolled out the red carpet.
There was a program this year that resurrected an old topic: “Trusted Development as a Client Partnership Strategy” presented by Michael Reed of Bloch and Reed (Association Advisors). Bloch and Reed is not an AMC, so in defining their role with clients as a “trusted partner”, I have no issue. I continue to have an issue defining the AMC-Client relationship as a “partnership” for the same reasons I did back in April 2009 when I first posted on this topic. (“AMCs More Like Agents Than Partners”)